High FLYING Fashion

The idea to set up a fashion label literally flew to Margret Schiestl, creative head of Tiroler Adlerin, when she sketched an unusual raptor on her train journey to a silk-screen printing course in 2007. Her interpretation of a female eagle including breasts and high heels can be found on almost all of Schiestl’s designs – and it carries a powerful message. “Both of her feet are firmly rooted to her home soil, yet her wings are spread out, indicating that she is ready to take off for new adventures”, explains the artist.

Just as her eagle, Margret Schiestl herself is a child of Tirol, yet open to creative adventures. “In our design studio, traditional elements are re-interpreted and newly combined”, says the designer, who runs her business with daughter Melanie, a management graduate. “We show fashion-savvy trendsetters how to wear traditional Austrian clothes on a daily basis.” For Melanie, the perfect blend between tradition and trendy are the label’s Jumpsuits, which can be worn on any occasion. Margret regards the loden jacket as the gem of their collection: “It reflects our philosophy the best because it combines art, trends and tradition. Casually dressed to jeans and t-shirt or worn at elegant events – the loden jacket is always an eye-catcher.”
High quality is important. Every piece is created by Margret herself and refined by a handmade silk-screen printing. Furthermore, the fashion items are locally produced from regional materials and natural fibres. This enables the team to adapt their creations to each client’s personal preferences and individual requests or to imply made-to-measure procedures. An English website and bilingual brochure will be launched soon. For first-class personal advise, pop into their boutique in the Zillertal Alps.